Social media advertising through Facebook, Instagram, Twitter and LinkedIn can increase the quality AND quantity of traffic to your website or physical location in a short period of time.
Even with recent changes in data and privacy protection, for someone looking to advertise it’s tough to beat Facebook’s ability to micro-target the precise demographic of customer or client you are looking to reach. And the ROI of social media advertising is currently out-pacing most forms of traditional offline advertising.
Likewise, PPC (pay-per-click) advertising through Google Adwords is also a great way to reach new potential customers and leads either through text ads showing up for specific keywords or with display ads placed on popular websites targeting people based on their demographics and interests.
Remarketing is a smart way to use targeted displays ads on popular websites to promote your business to people who have visited your website in the past.